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BRAND MANAGER JOB DESCRIPTION
Job Title: Brand Manager
Job Summary: As a Brand Manager, you will be responsible for overseeing the development, implementation, and management of branding strategies for our distribution company's products. Your primary goal will be to enhance brand visibility, reputation, and market share through effective marketing campaigns, brand positioning, and customer engagement. You will collaborate with cross-functional teams, including sales, marketing, and product development, to drive brand growth and ensure alignment with the company's overall objectives.
1. Brand Strategy Development: Develop and execute comprehensive brand strategies that align with the company's goals and objectives, ensuring consistent brand messaging across all marketing channels.
2. Market Research and Analysis: Conduct market research to identify customer preferences, market trends, and competitor strategies. Use data-driven insights to make informed decisions about brand positioning and marketing efforts.
3. Product Branding: Oversee the branding of new products and coordinate packaging design, product naming, and brand messaging to create a strong brand identity.
4. Marketing Campaigns: Conceptualize and execute marketing campaigns to promote brand awareness, increase product sales, and improve customer loyalty.
5. Digital and Social Media Presence: Develop and manage the company's digital and social media presence to engage with customers, create brand advocates, and drive online traffic.
6. Public Relations and Media Relations: Manage public relations activities to maintain a positive brand image and handle media relations effectively.
7. Budget Management: Develop and manage the brand marketing budget, ensuring optimal allocation of resources to achieve desired outcomes.
8. Partner and Distributor Support: Collaborate with distribution partners and retailers to ensure consistent branding and promotional activities across all channels.
9. Brand Performance Analysis: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of branding strategies and marketing campaigns. Provide regular reports and insights to management.
10. New Product Launch: Lead branding efforts for new product launches, ensuring successful integration into the existing brand portfolio.
11. Brand Guidelines and Standards: Develop and maintain brand guidelines and standards to ensure consistency in brand representation across all touchpoints.
Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.
Proven experience (5 years) in brand management, marketing, or related roles, preferably in a distribution company or similar industry.
Strong understanding of market research, consumer behavior, and branding principles.
Creative thinker with a track record of successful marketing campaigns.
Excellent communication and interpersonal skills to work effectively with cross-functional teams and external partners.
Proficiency in data analysis tools and the ability to derive actionable insights from data.
Familiarity with digital marketing, social media platforms, and e-commerce channels.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Knowledge of distribution channels and retail environments is an advantage.
Applicants must apply using an updated copy of their curriculum vitae, with subject (Brand Manager Application), addressed to email@example.com , no later than 22nd September 2023.
Only suitable applicants will be shortlisted and considered for this position. We thank you for expressing interest in working with our company and wish you the very best.