Saint Lucia Tourism Authority – Chief Product Development/Destination Services Officer
08/27/2017
CHIEF PRODUCT DEVELOPMENT/DESTINATION SERVICES OFFICER
I. EMPLOYEE SPECIFICATIONS
Education: Master’s Degree in Marketing or Business Administration or B. Sc. Degree in Marketing or Business Administration plus a post-graduate diploma
Experience: Minimum of seven years of experience in the tourism industry; minimum of five years experience in a management level position. Comprehensive knowledge of Saint Lucia’s tourism product
Skills: Computer literate, excellent interpersonal and communication skills, proven leadership and management skills
Personal Qualities: Conscientious, innovative, adaptable and creative with high service standards
II. REPORTING AND ORGANISATIONAL RELATIONSHIPS
Reports to: Chief Executive Officer
Supervises: Product Development/Destination Services staff
Liaises with: Internally All Departments
Externally Private sector, Public sector, contractors, local, regional and international organizations
III. JOB DESCRIPTION
Job Summary: Responsible for developing and implementing the Authority’s strategy for product development and destination services and for developing and leading the destination services team
Responsibilities:
Strategic Direction
- Participates in development of the Authority’s strategic plan
- Monitors and reports on implementation of the strategic plan as it relates to destination services
- Advises the Chief Executive Officer on industry changes affecting the Authority’s strategies
Plan for Product Development/Destination Services
- Develops an annual plan that takes into account the quality of the tourism product, the areas of the destination that require upgrading and the need to diversify product offerings
- Prepares an annual work programme and budget to implement the annual plan
- Ensures effective implementation of the work programme within the budget
Improving Product Quality and Diversification
- Works in collaboration with the Research and Strategic Planning staff to develop effective methods for collecting and analyzing visitor information
- Collaborates with the Bureau of Standards to ensure standards are set for the industry that meet international benchmarks
- Oversees the licensing of tourism service providers
- Works with public and private sector officials on issues such as safety and security, local transportation and amenities
- Collaborates with the Ministry of Tourism, local operators and communities to identify and develop creative and innovative products and services
Upgrading Destination Services
- Develops education and training services for tourism service providers
- Develops and oversees delivery of public awareness programmes
- Engages Government Departments, NGOs and local communities to assist in organizing site upgrades, beautification projects and hosting of local events
Supervision
- Establishes annual performance objectives with staff; meets with them periodically to discuss their performance; counsels them on efficiencies in performance and guides them on improving performance, including recommending additional training
- Conducts an annual appraisal of their performance
- Coordinates the work of staff and reviews their work to ensure that it meets the Port Authority’s standards
- Makes recommendations to management regarding salary increases, promotions and disciplinary action for employees supervised
General
- Accepts other related duties as assigned from time to time
Applications should be submitted to applications@stlucia.org and should reach the organization no later than August 31st, 2017