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Peter & Company Limited - Brand Manager
Job Summary
Develop, recommend and implement marketing plans and promotions and work closely with Sales, Marketing, Promotions and Merchandising teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, placement and promotion of the assigned brands to enhance the Company’s image as a preferred supplier in the indusry.
SUMMARY OBJECTIVES
- Develop, recommend and implement marketing plans and promotions and work closely with Sales, Marketing, Promotions and Merchandising teams to facilitate the achievement of optimum brand equity, sales, quality, distribution, visibility, price, placement and promotion of the assigned brands to enhance the Company’s image as a preferred supplier in the industry.
DUTIES AND RESPONSIBILITIES
- Analysis of brand strategies and positioning for effective go to market plans, through development of annual marketing plans.
- Implement marketing plans, promotions, media and product launches for assigned brands to facilitate the achievement of the Company’s marketing objectives.
- Monitor market trends, research consumer markets, competitive activities and conduct consumer insights, to identify opportunities and key issues and areas for investment.
- Conduct brand sales analysis to understand performance and document brand trends ensuring all required corrective actions are developed and implemented.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Achieve and monitor monthly sales and gross profit targets in keeping with departmental objectives, implementing measures to address short falls
- Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with suppliers, Business Unit Manager and/or Group Product Manager ensuring that all expenses are accounted for and tracked.
- Monitor and report on all competitive activity on the trade through regular trade visits, including appropriate tactical initiatives to counteract such activity and assessing distribution levels and shelf presence.
- Assist with inventory management – ICM forecasting – to ensure minimization of stock-outs, reduction in slow moving stock and liquidation of discontinued products and monitoring of expiry dates
QUALIFICATIONS AND SKILLS
- Bachelor’s Degree in Marketing / Business Management or related field.
- A minimum of two (2) years similar experience in a FMCG Company Or relevant combination of training and experience
- Proficient in Microsoft Office applications
- Excellent interpersonal, communication, negotiating, organizational and analytical skills
- Strong presentation abilities and competitive spirit
- Driven to succeed – Proven track record in sales
How to Apply
Interested applicants should send their detailed resume and cover letter, together with two references quoting the job title as the subject to reach us no later than 2nd November, 2019 to:
The Human Resource Manager
Peter and Company Distribution
Box 84/85
Castries
St Lucia
Email: pcd.hr@cdplimited.com
Peter and Company Distribution
Box 84/85
Castries
St Lucia
Email: pcd.hr@cdplimited.com
We thank all applicants in advance. Only suitable applicants will be acknowledged.
