About Us:

Born and Raised in the capital city of Castries, I graduated from St. Lucia’s public schools and studied Business Management in College. I found my calling working in the Tourism/Hospitality sector, starting at Sandals Halcyon.

While there, I was nominated many times for employee recognition awards and won the title of “Mr. Sandals.” It was a pleasure taking guests of the Sandals Resort on various tours around our lovely island, including Safari Tours, Island Bike Hikes and Rainforest Canopy Tours. I worked over 10 years doing tours, sharing my love and knowledge of the island with visitors from around the world. I was the winner of two awards for Tour Guide of the Season in St Lucia in 2005 and 2006. In 2006, I opened my tour company, JOE KOWS TOURS. The years since have been a blast and a blessing!