Vacancy for Marketing & Content Coordinator at hotel chocolat

JOB TITLE: Marketing & Content Coordinator DEPARTMENT: Saint Lucia Marketing REPORTS TO: Marketing Manager – Saint Lucia (UK Based) LOCATION: Rabot Estate, Soufrière, Saint Lucia (Hybrid: 2 Days On-Site / 3 Days Remote) HOURS/WORKING PATTERN: 40 hours per week (08:30 – 17:00, Monday to Friday. ROLE OVERVIEW We’re in need of social & content creation in paradise, delivering originality, authenticity and ethics daily on a unique organic working cacao farm and award winning hotel in Saint Lucia, does that sound like you? We are seeking an organized, proactive, and visually creative Marketing & Content Coordinator to lead on-island content execution and marketing support for Hotel Chocolat’s luxury estate and hospitality portfolio in Saint Lucia. Reporting directly to the UK-based Marketing Manager, you will primarily serve as the engine behind our digital channels, driving brand presence for Rabot Hotel, Rabot Restaurant, Beaute De Cacao Spa, Project Chocolat, and the historic 140-acre organic working cacao farm; Rabot Estate. Your primary objective is to significantly scale our organic social media publishing cadence to 6+ engaging posts per week across Meta platforms (Instagram, Facebook) and TikTok to continue the brilliant growth of our social organic platforms. To do this, this role combines on-the-ground mobile content creation with structured digital coordination and the successful candidate should have a proven track record in balancing both. You will spend two dedicated days each week on property in Soufrière capturing the rich, authentic stories of our cacao farm & people, sustainable agroforestry, culinary creations, and luxury guest hotel & tour experiences. During remote production days, you will assist with marketing campaigns via producing design assets in Canva, manage content spreadsheets, scheduling social posts via Brandwatch, and support central marketing campaigns. Importantly, you will act as the on-island liaison for resort department heads, bringing the organizational maturity and diplomatic assertiveness required to coordinate competing marketing briefs while safeguarding brand standards and delivery timelines. We are looking for someone with a proven track record of dealing with senior stakeholders in this manner. JOB ROLE AND RESPONSIBILITIES 1. Content Production & Social Media Management (Core Focus) High-Cadence Publishing: Plan, produce, and schedule a minimum of 6 high-quality, engaging posts per week across Meta (Instagram, Facebook) and eventually TikTok for Rabot Hotel and Project Chocolat. Storytelling Breadth: Move beyond standard promotional posts to highlight the full depth of the brand: luxury villa living, open-air dining, cacao spa therapies, Project Chocolat tree-to-bar experiences, the 140-acre working farm, and ethical grower partnerships in line with Hotel Chocolat’s key 3 principles; originality, authenticity and ethics. Central Asset Library: Continuously catalog raw and edited imagery and B-roll video into a structured Google Drive media bank, building an evergreen library of high-resolution assets. Community Interaction: Monitor comments, handle direct messages (DMs) promptly, and engage with user-generated content (UGC) from visiting guests and travel influencers. 2. Graphic Design & Collateral Maintenance (Canva) Digital & Print Design: Act as the local design lead using Canva to produce visually refined, on-brand assets including social graphics, digital flyers, guest announcements, and email banners. Resort Touchpoints: Coordinate updates and print preparation for on-property marketing materials, including restaurant and bar menus, spa treatment menus, in-room guest collateral, and retail display signage. Central Brand Alignment: Ensure all visual assets strictly adhere to Hotel Chocolat’s brand identity, typography, and color palettes with he support of our UK Design Studio. 3. Organization, Scheduling & Analytics Content Pipeline Management: Maintain a forward-looking monthly content calendar using shared spreadsheets and Brandwatch, ensuring zero gaps in publishing. Performance Reporting: Monitor social metrics (reach, engagement rates, follower growth, link clicks) and deliver a concise monthly report highlighting top-performing content and actionable insights. 4. Commercial Campaign Support & Stakeholder Coordination Peak Campaign Execution: Partner with the UK Marketing Manager to coordinate 3-6 major commercial campaigns annually (e.g., typically Valentine’s Day, Easter, Mother’s Day, Summer Season, Festive Period), ensuring on-site marketing collateral and digital promotion launch in lockstep. Commercial Launches: Support promotional asset capture and local visibility for new luxury estate developments, including The Ridge House (luxury private 2-ved en-suite villa) and The Estate House (private events and wedding venue). SKILLS AND EXPERIENCE Essential: Relevant Experience: 2-4 years of hands-on experience in social media management, content creation, or digital marketing (agency or hospitality/tourism background strongly preferred). Creative Content Creation: Demonstrable ability to shoot high-quality smartphone video and photography, edit engaging vertical videos (Reels/TikToks via CapCut or similar), and write engaging, grammatically accurate copy. Design Proficiency: Skilled and confident in Canva, with an intuitive eye for typography, layout, visual hierarchy, and brand aesthetics. Organizational Rigor: Exceptional time-management and prioritization skills; proven track record of managing detailed content calendars and delivering consistent output without micro-management. Diplomatic Backbone: Mature interpersonal communication skills, comfortable interacting with senior, assertive department heads and diplomatically guiding them toward structured marketing processes. Remote Discipline: Proven capability to work productively in a hybrid setting with a quiet, dedicated home workspace and high-speed internet. Mobility: Reliable access to transport for traveling to Rabot Estate, Soufrière two days per week. Desirable: Practical experience utilizing enterprise social media tools (specifically Brandwatch). Prior marketing experience within Caribbean luxury hospitality, eco-tourism, or food & beverage. Working knowledge of DSLR/mirrorless photography and Adobe Creative Cloud (Photoshop, Lightroom)Desired but definitely not required. Application Deadline: November 9th, 2026. Apply by sending your CV and application to: vacancies@thehotelchocolat.com